Customer Satisfaction in Indian Retail Banking: A Grounded Theory Approach
نویسندگان
چکیده
منابع مشابه
The Influence of Customer Satisfaction and Switching Costs on Customer Retention: Retail Internet Banking Services
The objective of this study was to develop a research model that examines direct effects of customer satisfaction and switching costs on customer retention as well as the moderating effect of switching costs on the relationship between customer satisfaction and customer retention on basic and advanced retail Internet banking users in Hong Kong. An online questionnaire was employed as the means ...
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ژورنال
عنوان ژورنال: The Qualitative Report
سال: 2015
ISSN: 2160-3715,1052-0147
DOI: 10.46743/2160-3715/2013.1493